Strategy-Led, Brand-Backed:
A Digital Evolution for
Click n’ Close Correspondent
Click n’ Close Correspondent Lending partnered with Townsend & Co. Marketing to elevate how their brand shows up online—from strategy to storytelling to execution.
At the start, their website was just two pages and a contact form. It didn’t reflect their reputation, their people, or their SmartBuy™ product offering. Over the course of six months, we helped transform their digital presence into a modern, trustworthy, and lead-ready experience—grounded in clarity and strategic focus.
This project spanned discovery, brand foundations, and a full website redesign—showing the depth of Townsend & Co.'s capabilities as a long-term agency partner.
Phase 1:
Discovery + Audit
We began with a full audit of Click n’ Close’s marketing ecosystem—evaluating everything from web experience and messaging to social presence and industry positioning.
Key Deliverables:
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Market and brand positioning audit
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Website UX + messaging analysis
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Social and email presence review
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Strategic roadmap with key gaps and priorities
Phase 2:
Brand + Marketing Foundations
The second phase focused on tightening the brand and building marketing tools that would support visibility, outreach, and internal consistency—especially across the SmartBuy™ product line.
Key Deliverables:
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Refined brand kit (color, typography, usage guidelines)
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LinkedIn strategy guide (corporate and individual POVs)
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Canva-based asset template system
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SmartBuy™ messaging refinement and product visuals
Phase 3:
Website Redesign
Click n’ Close’s old website offered little more than contact info and a generic summary of services. Townsend & Co. led the redesign from the ground up—developing strategy, copy, content structure, and creative direction before collaborating with developers for the June 2025 launch.
SmartBuy™—their flagship product—was a central focus. We worked closely with the internal team to reframe the offer, streamline its storytelling, and develop a clear pathway for leads to engage.
An equally important goal was improving how Click n’ Close supports its approved lenders. We created a dedicated section on the site with gated resources, how-to videos, and a customizable marketing toolkit—positioning Click n’ Close as a true partner to its lender network.
Key Enhancements:
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Full brand refresh, including updated color palette, typography, and modernized design system
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Reimagined site structure and UX to support clarity, ease of navigation, and mobile responsiveness
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Fully rewritten, voice-aligned copy across all core and product pages
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Dedicated SmartBuy™ hub to clearly articulate the program’s value and process
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Approved Lenders section featuring a Resource Hub with videos, how-to guides, and a customizable marketing toolkit
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Streamlined CTAs and lead capture flow
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Website training and post-launch enablement to support internal adoption
The Results:
Year-Over-Year Growth Since Launch
Following the site relaunch, Click n’ Close Correspondent experienced meaningful gains across traffic, engagement, and search visibility—demonstrating the impact of a streamlined UX, clarified messaging, and more intentional content structure.
Site Engagement:
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Site sessions increased over 70%
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Unique visitors up nearly 50%
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Bounce rate improved by 20%
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Pages per session increased by 75%
Organic Search Visibility:
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Clicks from search rose 33%
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Impressions grew 81%
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Branded queries (e.g., “Click n’ Close Correspondent Lending”) appeared more consistently in search results
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SmartBuy™-related terms began gaining visibility, reflecting stronger relevance and clearer content structure
Client Reflection:
A Strategic Launchpad
“From start to finish, Townsend & Co. brought clarity, creativity, and professionalism to our new Correspondent Lending website. This project not only elevated one part of our business—it opened the door for us to think more broadly about updating the entire Click n’ Close digital ecosystem.”
Kimberly Schenck
National Sales Director, Click n' Close
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